WeJungo Network

creating success together

Reminder about our BIG NEWS August 15, 2011

REMINDER: BIG NEWS… We Have Moved!


There are big, EXCITING changes in store for you at the Wejungo Network.

Due to the fast growing popularity of the Wejungo Network I have decided to move us from a wordpress.com blog site (free version, few capabilities) to a wordpress.org blog site (self-hosted, unlimited possibilities).


As of  Monday, August 8, 2011 you will be hearing from us at a different spot, a better spot with a NEW FRESH LOOK!

COME SEE US AT OUR NEW HOME! www.WejungoNetwork.com


IMPORTANT THINGS TO KNOW:

1. Articles. 90% of the article posts from this blog has been transferred to the new blog www.WejungoNetwork.com and will be republished & accessible there.

2.  Comments. Unfortunately many of the comments on our posts were not able to be transferred, so please enjoy them here. We really appreciated all the wonderful feedback, ideas and insight that you all shared with us.  We look forward to your continued involvement at the new site.

3.   Please Stay in touch.  If you stay in touch via a Bookmark on your computer, you will have to make a new bookmark once you are there.

4.  MOST IMPORTANTLY, If you subscribed to this blog you will have to re-subscribe at the new blog to receive notices by email of our new posts.  This should take you no more than 30 seconds to do (RSS Feed & Subscribe by email options are both on the top right-hand side of the main page at www.WejungoNetwork.com)

Where to Subscribe on Blog

 

BIG NEWS WITH WEJUNGO NETWORK August 6, 2011

Filed under: Leadership — wejungo network @ 10:11 AM

BIG NEWS! Thanks for taking 2 minutes to read about OUR MOVE


There are big, EXCITING changes in store for you at the Wejungo Network.

Due to the fast growing popularity of the Wejungo Network I have decided to move us from a wordpress.com blog site (free version, few capabilities) to a wordpress.org blog site (self-hosted, unlimited possibilities).


As of Monday, August 8, 2011 you will be hearing from us at a different spot, a better spot with a NEW FRESH LOOK!

HERE’S A SNEAK PEEK…


NOW BEFORE we go . . .

1. Articles. 90% of the article posts from this blog has been transferred to the new blog www.WejungoNetwork.com and will be republished & accessible there.

2. Comments. Unfortunately many of the comments on our posts were not able to be transferred, so please enjoy them here. We really appreciated all the wonderful feedback, ideas and insight that you all shared with us. We look forward to your continued involvement at the new site.

3. Please Stay in touch. If you stay in touch via a Bookmark on your computer, you will have to make a new bookmark once you are there.

4. MOST IMPORTANTLY, If you subscribed to this blog you will have to re-subscribe at the new blog to receive notices by email of our new posts. This should take you no more than 30 seconds to do (RSS Feed & Subscribe by email options are both on the top right-hand side of the main page at www.WejungoNetwork.com)

How to Subscribe

 

Motivation Monday: Promotion is Key August 1, 2011


Don't Just Cross Your Fingers

I know Mondays are the first day of the week and you’re swamped with the demands of a new week. Each Monday on the Wejungo Network, we will have a SHORT & EASY tip to help you start the week FRESH & POSITIVELY.

Is your small business active in social media, but you’re not getting as much “visibility” as you had hoped? 
Just setting up your social channels, publishing a few updates, and crossing your fingers will probably get very few followers.


EASY TIP:
You website is a great place to start promoting your social channels because visitors to your website are likely already interested in what you have to offer. It’s simple, just ADD the social networking icons on your main web page and link them to your facebook, twitter, etc. profiles.  


-a short excerpt from an article title “9 Reasons Why Your Social Media Strategy Isn’t Working,” read entire article by clicking the title.

 

Sales & Marketing: Consumer Behavior in 2011: Back to the Future July 28, 2011

Recession & Spending


Few people would be surprised to see that American consumers have changed their spending habits as a result of the current recession. Determining whether these changes herald a ‘new normal’ was the goal of a recent study by the consultancy, Booz & Co.  The firm spent the past two years collecting data on how the recession has impacted the practices and values of American consumers.  To gain a historical perspective, the researchers also utilized Young & Rubicam’s Brand Asset Valuator (BAV), an ongoing 20 year survey on consumer behavior.

Social Responsibility


Booz’s study found that the recession has merely accelerated changes in consumer beliefs that were occurring over the 2005-2009 period (per the BAV survey). These changes represent a significant shift back to historical purchase drivers and lifestyle values.  Traditional purchase drivers put more emphasis on humane product and corporate attributes such as “kindness & empathy” (+391%), ”socially responsible” (+63%) and “high quality” (+124%).  This swing has come at the expense of other brand values like “exclusivity” (-60%), “sensuous” (-30%) and “daring” (-20%).


Although the data is U.S.-centric, Booz believes it is applicable to all markets, including Canada.

Overall, the study found that firms scoring in the top 20th percentile in the BAV survey on the humane values identified above enjoyed almost three times higher product usage and brand preference than their peers who scored lower against these values.  Companies that do not adjust to this ‘new normal’ may face a future characterized by falling product demand, declining pricing levels and a loss of competitiveness versus their more attuned and agile rivals.


Booz distilled their findings into 4 guiding principles:

1.  Frugality is fashionable

According to the data, more than 65% of U.S. respondents now prefer a simpler lifestyle with fewer possessions and less emphasis on displays of wealth.  Significantly, the figure rises to 77% for millennials (those born between 1980 and 1995). Not surprisingly, these attitudinal shifts are driven by record levels of household debt and a slowing economy that prevents consumer spending from growing faster than personal income. Moreover, the transition from spending to savings – savings levels are now approaching 5% of income versus 1% in 2005 – also suggest that a new era of parsimony is here.


Consistent with their emphasis on frugality is people’s desire to be more self-reliant in order to attain a greater sense of control, empowerment and status. Brands such as Weight Watchers, Craftsman and LeapFrog that stress “educational,”  “helpful”  and “durable” attributes scored more than 200% better than their competition on BAV measures such as likelihood to refer to friends, ability to charge premium prices and propensity to repurchase.  To cope with this new milieu, marketers must improve their positioning and value proposition if they are going to maintain competitiveness in the mass market.

Transparency creates trust


2.  Transparency creates trust

The combination of economic and environmental bad news plus the rise of social media has fostered a large class of jaded consumers.   The study showed that consumer confidence and trust in a firm’s product claims, environmental footprint and social impact across every industry has fallen by nearly 50% over the past 2 years.  Increased consumer cynicism has driven a stake through many brands reducing their differentiation, image and value perception.  One important way  to restoring trust is for organizations to increase their transparency in areas like strategy, core values, supply chain and environmental footprint.


3.  Change is ubiquitous

Consumers are changing in far-reaching ways.  According to the research, 55% of all Americans are part of a movement towards a simpler, more purpose-driven lifestyle.  As an example, 88% of respondents reported they now purchase less expensive brands than they used to.  Furthermore, 78% of consumers indicated they are happier with a more back-to-basics lifestyle.     Interestingly, not one demographic, socio-economic group or region was unaffected by this attitudinal and spending shift. Whether the firm is Hermès or H&M, they need to stay relevant by relentlessly delivering quality products and service at a fair price.


4.  Companies must care

In today’s marketplace values matter and consumers are speaking with their wallets.  The study found that 71% of U.S. consumers are now aligning their spending with their core values such as community, honesty, self-reliance and adaptability. Moreover, almost 66% of people said that they avoided companies whose values contradicted their own.  Managers must look for opportunities to align their business model to these values, whether through robust Corporate Social Responsibility programs, new products or services or via ethical business practices.


Despite these early signs of change, more research is needed over the next couple of years to determine if these attitudinal changes have led to a permanent shift in spending and behavior.  Not surprisingly, many companies are not waiting for these results to change their approach.


-guest writer for wejungo.com, Mitchell Osak is the Managing Director of Quanta Consulting Inc., a boutique management consultancy serving Fortune 1000 companies.  Quanta’s mission is to build shareholder value through developing and executing innovative business, marketing and operational strategies.  Connect with Mitchell at mosak@quantaconsulting.com.

 
Share Your Knowledge & Comment Below: Based on this data, how will you change the way your business approaches its consumers? 

 

6 Ways to Market Your Blog Offline July 27, 2011

Small Business versus Large business


As a small business do you feel like many corporations have a head start on marketing their blogs –
they have the name recognition, followers, and finances that you don’t?

How Do I Market My Blog?


Blog sites are increasingly becoming an integral part of companies in every industry. Not only do they serve as an extension of your business, but also as a display of your knowledge and personal voice.  So how do you, as a small business or start up owner, market your blog offline?

 
TOP 6 WAYS TO MARKET YOUR BLOG OFFLINE:


1.  Talk about it.
Grassroots marketing is an integral part of marketing a small business. We recently discussed elevator pitches. So incorporate your blog into it. At the end of your pitch, ask them to visit your blog – a call to action that continues the audience’s interest in you and your business.


2.  BRAG about it.
List it on all your marketing materials. This includes business cards, newsletters, e-mail signatures, letterheads, and anything else you utilize. Although your website may be on these materials, a blog serves an entirely different purpose so you should include it as well.
All business correspondence: Include your blog post letterheads, thank you cards, signatures, voice mail (yes we said voice mail)


3.  Market your blog versus your website.
Many industries these days are very crowded. What sets you and your blog apart is your unique knowledge. By sharing your blog, you’re marketing your expertise, and customers are more likely to trust you.

Focus on Quality of Quantity


4.  Quality over quantity.
As with many other things, this phrase fits perfectly. Cultivate relationships with a few people who are passionate about your business and what it stands for rather than many people who just “like” it. These few people will be most likely to spread the buzz about your business.


5.  Be respectful.
This applies to marketing your business in general. Don’t bombard people with your blog site and why you’re awesome. Instead “invite” people to visit your blog as a FREE resource for their business.  Allowing people to discover you instills a sense of ownership which will, in turn, make them more likely to spread the word.


­
-by Grace Kim, Marketing Research Analyst at wejungo.com.

 
Share Your Knowledge & Comment Below:
What are ways to market a blog offline?

 

Small Business Networking: Make A Great First Impression July 26, 2011

Filed under: Business Management,Entrepreneurship,Marketing — wejungo network @ 12:38 PM
Tags: , ,

credit:Flickr - Voka-kamer-van-koophandel-limburg

When growing your small business, it is important to remember to network EVERYWHERE you go.

TOP FIVE TIPS


Here are MY TOP  five tips to promote yourself
when networking so that the people you meet will never forget you or your business:


1.  Have a one sentence introduction prepared and ready to go. 
When you first meet someone, you may not have time for a long elevator speech.  But, you do have time for a short one sentence introduction stating your name and what you do.  This will help the other person remember you and give them an idea of what you and your company can help them with.  Here is a great example: “Hi, I am Susan Peterson.  I partner with companies to help them grow their business and become more profitable.”


2.  Networking is about how you can help others, not what others can do for you. 
Never think of networking with someone because they can introduce you to their contacts or get you more business.  Think first about what you can offer to other people and what knowledge you can provide to them.  When others see how valuable you are to know, they will begin to trust you enough to introduce you to their contacts and refer others to your business.


3.  Look the part before you get it. 
Did you know that you only have five seconds to make a great first impression when you are introduced to someone?  Spend some extra time to make sure that you look professional and comfortable when networking.  Do some research prior to the event to figure out what the attire will be.  Remember to always err on the side of too professional, rather than too exposed or casual.

credit: quicksprout.com


4.  Don’t leave home without your business card.
  Don’t be the person who forgot to bring their business card.  The people you meet will never remember you if you don’t give them something to remember you by when they get back home.  Also, don’t wait for them to call you.  Make sure you follow up with everyone you spoke & connected with within 24 hours of the event.


5.  Start a conversation. 
When networking, many people in the room you walk into are scared to death because they don’t know anyone.  Instead of being afraid to start a conversation also, think about how you are going to help other people you meet feel more comfortable. Start by having questions prepared to ask  in order to break the ice and be open about sharing things about yourself.


To reach your full potential and grow the business results you dream of, constantly look to expand and further your network.  Don’t just wait until you have to.  The best time is now!

 
guest writer for wejungo.com, Classy Career Girl provides advice to young professionals on how to be classy as they climb the corporate ladder.  Her blog covers topics such as business chic fashion, career motivation, personal development, networking and office etiquette. Connect with her at http://www.classycareergirl.com

Share Your Knowledge & Comment Below: What are tips you can share about networking?

 

Motivation Monday: Get Clear On Your Intentions July 25, 2011

Filed under: Business Management,Entrepreneurship,Leadership — wejungo network @ 8:11 AM
Tags: ,

Clear Intentions are Key


Mondays are the first day of the week and you’re swamped with the demands of a new week.  So each Monday the Wejungo Network, will have a SHORT motivational tip to help you start the week FRESH & POSITIVELY.


REMIND YOURSELF:
Clear intentions allow you to gracefully and confidently move toward your goals.  Conflicting intentions will undermine your success without your even knowing it. – Michael Port, learned from Dave Buck


To learn more about getting clear on your intentions, check this great article out – Clear Intentions

Share Your Knowledge & Comment Below: What do you do to get clear?

 

 
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